Last updated and effective date: 19November 2021
This privacy notice describes how Olaplex, Inc. (“Olaplex”, “we”, “us” or “our”) collects, uses, shares, and
protects personal information. It also tells you about the rights and choices you have with respect to your
personal information, and how you can reach us to get answers to your questions. You can click on the following
links to go directly to the corresponding sections of this privacy notice.
What Our Privacy Notice Covers
This privacy notice covers the “personal information” that Olaplex obtains about you in various contexts, both online
and offline, including when you visit our websites (“Sites”), download and use our mobile applications (“Apps”),
communicate with us, or participate in any of our programs or events. This Privacy Notice does not cover Olaplex’s
processing of personal information relating to job applicants, employees or other staff members. Our Job Applicant
Privacy Notice can be accessed here. Our Sites may include links to
third party websites and/or applications. Please note that we have no control over the privacy practices of websites
or applications that we do not own, and we encourage you to review the privacy notices of these third party
websites.
What We Collect
We obtain information about you from a variety of sources depending on our relationship with you. The following are
examples of the types of personal information that we collect:
| Activity | Examples of Personal Information Collected |
| Account Registration | When you create an account with us or join our loyalty program, we collect your name, e-mail address,
login details and location. You can choose to save certain information in your account to use for future purchases, such as your
shipping addresses. |
| Quiz | When you fill out a quiz on the Sites, such as our Hair Diagnostic Quiz, we will collect information
such as your hair concerns, hair texture, and hair damage. This may include some general health and
wellness related information. |
| Newsletter | When you choose to receive our newsletter, we collect your e-mail address. |
| Communications With Us | When you communicate with us, including contacting us for support, to provide feedback or comments,
to participate in a survey, or to make a request or other inquiry, we will collect your name and
contact information (such as e-mail address or phone number), as well as any other information that
you choose to provide to us. In some cases, we record customer service calls for quality assurance.. |
| Posting in Public Forums | If you choose to submit or post information, reviews or photos in a public space on our Sites, or on
our social media pages, such as creating a public profile, rating our products, submitting content
as part of Olaplex’s online community, or leaving a testimonial about an Olaplex influencer, we
collect the information you share. |
| Promotional Communications | When you sign up to receive promotional communications from us, such as e-mail communications, mobile
messages (including text and/or push notifications), and postal mailings, we collect your contact
information. We may also collect certain information about how you interact with the e-mails and
promotional messages we send you. |
| Refer a Friend | When you sign up to our Refer a Friend program, we collect your name and email address, as well as
the email address of any friend you choose to refer. |
| Purchasing Online | When you place an order for a product or service on our Sites, we collect your name, shipping
address, payment information, and billing address. |
| Sweepstakes, Contests, and Promotions | When you participate in a sweepstakes, contest, or other similar campaign or promotion, we collect
your name, contact information, and in some cases limited demographic information and content
generated by participants. Some campaigns and promotions have a social networking component where
you can choose to submit additional information such as social media profiles and handles,
photographs, and other content. |
| Professional Information | If you register for a professional account on the Sites, in addition to your name and contact
details, we will collect your license number or student identification number, your license
expiration date, whether or not you are a salon owner and your salon details, and the details
required to verify that you are a professional (such as a copy of a business card, professional
website link, photo of professional certification, or professional distributor store and location).
If you choose to become a certified Olaplex stylist, we will collect information regarding your
enrollment in our Certification course, your responses in each of our Certification quizzes and
whether or not you receive an Olaplex Certificate. |
In addition to the personal information we collect from you directly, we may also obtain information about you from
other sources, including third parties, business partners (e.g., salon owners or distributors), our corporate
affiliates (i.e., other entities in the Olaplex group), social networks, vendors that provide services on our
behalf, or publicly available sources. For example, if you have given Olaplex permission to store your credit card
information and your credit card issuer provides an account updater service, we may receive updated credit card
information (including credit card number and expiration date) from the credit card issuer.
Information we collect automatically
When you visit our Sites, we may obtain certain information by automated means, such as through cookies, web beacons,
web server logs and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or
other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in
the browser. A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers
and cookies and may be used to transmit information collected through cookies back to a web server. The information
we collect in this manner may include your device IP address, unique device identifier, web browser characteristics,
device characteristics, operating system, language preferences, referring URLs, media access control, clickstream
data, and dates and times of website visits.
When you use our Apps, we also may collect certain information by automated means, such as through device logs,
server logs and other technologies. The information we collect in this manner may include the device type used, the
mobile operating system, device identifiers and similar unique identifiers, device settings and configurations, IP
addresses, battery and signal strength, usage statistics, referring emails and web addresses, dates and times of
usage, actions taken on the App, and other information regarding use of the App.
We may use these automated technologies on our Sites and Apps to collect information about your equipment, browsing
actions, and usage patterns. These technologies help us (1) remember your information so you do not have to re-enter
it; (2) track and understand how you use and interact with our Sites and Apps; (3) tailor the Sites and Apps around
your preferences; (4) measure the usability of our Sites and Apps and the effectiveness of our communications; and
(5) otherwise manage and enhance our products and services, and help ensure they are working properly.
Your browser may tell you how to be notified about certain types of automated collection technologies and how to
restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of
the features of our Sites and Apps. For mobile devices, you can manage how your device and browser share certain
device data by adjusting the privacy and security settings on your mobile device.
You can learn more about our use of cookies and how you can control your cookie settings
by visiting our Cookie Notice
How We Use Your Personal Information
We use personal information when required in order for us to perform our contract with you, or take steps
to form a contract with you, such as to:
-
provide our products and services;
- fulfill your requests, such as to provide you with products and services or to process returns; and
- communicate with you about your orders, subscriptions.
We also use your information in order to pursue our legitimate interests in offering you the best service
and customer experience possible, securing our website and customers, and running our business efficiently. For
example we process your information to:
- assess your hair needs and send you content that is useful in your hair journey, including product
recommendations;
- maintain your account, including offering functionalities such as easy checkout and the ability to save
user preferences and transaction history;
- provide our Refer a Friend program and other loyalty schemes or programs;
- respond to and/or follow-up on your issues or feedback, and provide information in response to your
requests and inquiries;
- identify you when you visit our Sites and Apps;
- conduct research and analytics, including improving our services and product offerings;
- understand your opinions and provide a forum for discussion, questions, posting of photos and reviews, and
sharing of experiences;
- provide and maintain the functionality of our Sites and Apps, including identifying and repairing errors
or problems;
- detect security incidents, and investigate, prevent, or take action regarding possible malicious,
deceptive, fraudulent, or illegal activity, including attempts to manipulate or violate our policies,
procedures, and terms and conditions;
- support core business functions, including maintaining records related to business process management and
loss and fraud prevention, and collect amounts owing to us; and
- establish or exercise our legal rights, and defend ourselves against legal claims.
We also use your information so that we can send marketing and advertising communications and other
promotional materials such as trend alerts, promotions, sweepstakes, contests, new product launches, and event
invitations, and understand how you interact with our communications with you.
If you are an individual located in the European
Union or United Kingdom, we will not send you marketing and advertising material without your prior consent,
unless otherwise permitted to do so by applicable law. In addition, we will only use general health and
wellness information that we collect for the purposes of recommending products and treatments, when we have
your consent to do so, or are otherwise permitted to do so by applicable law.
Finally, we use your information when necessary in order to comply with and enforce
applicable legal requirements, relevant industry standards and Olaplex policies, including our Terms & Conditions.
We also may use the information we collect in other ways for which we provide specific notice at the time
of collection.
Typically, we retain your personal information for the period necessary to fulfill the purposes outlined
in this privacy notice, unless a longer retention period is required or permitted by law.
Third-Party Analytics Services
We use third-party analytics services on our Sites and Apps, such as
Google Analytics and Shopify Reports. The information we obtain through the Sites and Apps may be disclosed to
or collected directly by these services.
You can learn more about the analytics services we use on our Sites and Apps by visiting our Cookie Notice.
Interest-Based Advertising
On our Sites and Apps, we may obtain information about your online activities to provide you with
advertising about products and services that may be tailored to your interests. This section of our privacy notice
provides details and explains how you can exercise certain choices.
You may see our ads on other websites because we use third-party ad services. Through these ad services,
we can target our messaging to users considering demographic data, users’ inferred interests and browsing context.
These services track your online activities over time and across multiple websites and apps by collecting
information through automated means, including through the use of cookies, web server logs, web beacons and other
similar technologies. The ad services use this information to show you ads that may be tailored to your individual
interests. The information these ad services may collect includes data about your visits to websites that serve
Olaplex advertisements, such as the pages or ads you view and the actions you take on the websites or apps. This
data collection takes place both on our Sites and Apps and on third-party websites and apps that participate in
these ad services. This process also helps us track the effectiveness of our marketing efforts.
The Sites and Apps are not designed to respond to “do not track” signals from browsers.
To learn how to opt out of interest-based advertising, please visit www.youronlinechoices.com for more information.
How We Share Your Personal Information
In addition to the specific situations discussed elsewhere in this privacy notice, we disclose personal
information in the following circumstances:
We may share personal information with our corporate affiliates within the Olaplex group. We also share
personal information with our professional advisors, such as our lawyers and accountants.
We share certain personal information with third parties that perform services to support our core
business functions, Sites and Apps, and internal operations (e.g., hosting and securing our Sites, providing web
support to our Sites, processing and fulfilling orders, delivering packages, complying with your request for the
shipment of products to or the provision of services by a third party intermediary, sending postal mail and e-mails,
analyzing customer data, providing marketing assistance, processing credit card and debit card payments,
investigating fraudulent activity, conducting customer surveys, and providing customer service).
Some of our Sites have features such as plugins, widgets, or other tools made available by third parties
that may result in information being collected or shared between us and the third party. For example, if you use
Facebook’s “Like” feature, Facebook may register the fact that you “liked” a product and may post that information
on Facebook. Their use of your information is not governed by this privacy notice.
We may disclose personal information in response to subpoenas, warrants, court orders, government
inquiries or investigations, or to comply with relevant laws and regulations. We may also disclose information to
establish, exercise, or protect the rights of our company, employees, agents, and affiliates; to defend against a
legal claim; to protect the safety and security of our visitors; to detect and protect against fraud; and to take
action regarding possible illegal activities or violations of our policies.
We may share personal information with another company that buys some, or all, of the assets or shares of
Olaplex, and that company may use and disclose personal information for purposes similar to what is described in
this notice. Olaplex may also share personal information with prospective purchasers to evaluate the proposed
transaction.
We may ask if you would like us to share your information with other third parties who are not described
elsewhere in this privacy notice.
How We Protect Your Personal Information
We maintain administrative, technical and physical safeguards designed to protect the personal information
you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.
Children’s Privacy
Our Sites and Apps are designed for a general audience and are not directed to children. In connection
with the Sites and Apps, we do not knowingly solicit or collect personal information from children under the age of
16 without parental consent. If we learn that we have collected personal information from a child under age 16
without parental consent, we will either seek parental consent or promptly delete that information. If you believe
that a child under age 16 may have provided us with personal information without parental consent, please contact us
as specified in the Communicating With Us section of this privacy notice.
Your Choices
You have the following choices regarding your personal information:
| Your Options | What you need to do |
| Accessing Your Personal Information | You may request access to your personal information by filling out this form here. To the extent required by law, upon request, we will
grant you access to the personal information we have about you. |
| Updating Your Information | If you have created an account, you can update your name, e-mail address, security questions, and
other preferences by logging into your account and clicking on the “My Account” page. You may
also contact us to update your information by filling out this form here. If you have given Olaplex permission to store your credit
card information and you don’t want merchants like Olaplex to receive your updated credit card
information through your credit card issuer’s account updater service, please contact your card
issuer. |
| Deleting of Your Personal Information | You may, however, request that we delete your personal information by filling out this form here. If required by law, we will grant a request to delete
information. Please note that in some cases we may be required to retain your personal
information to comply with our legal obligations, resolve disputes, enforce our agreements,
protect against fraudulent, deceptive, or illegal activity, or for another one of our business
purposes. |
If you are located in the United Kingdom or European Union and are
unsatisfied with our processing practices or our response to your request, you may lodge a complaint with the data
protection regulator in your jurisdiction.
Transfer of Information to Other Countries
Olaplex is located in the United States and our service providers may be located in the United States or other
countries. As a result, your personal information may be processed outside of the UK and EU, in a jurisdiction that
does not provide adequate protection for personal information and without any other appropriate safeguards in place
(such as standard contractual clauses). We transfer your personal information outside the UK and EU in order to
perform our contract with you or to take steps requested by you in order to enter into a contract. For example, we
may transfer your personal information to the United States (or another location) for the purposes of creating your
account or providing our services. In certain circumstances, we may be required to transfer your personal
information outside the UK and EU to establish if Olaplex has a legal claim, to make a legal claim or to defend a
legal claim.
In limited circumstances, we may also rely on your explicit consent to transfer personal information outside the UK
and EU. We will inform you of the purposes for which we require your personal information, as well as other
supplementary information, at the point at which we obtain your personal information.
Communicating With Us
If you have any questions about our privacy or security practices, you can contact Olaplex:
Olaplex, Inc.
1187 Coast Village Road #1-520
Santa Barbara, CA
Data Privacy Officer
[email protected]
If we need, or are required, to contact you concerning any event that involves your personal information we may
do so by e-mail, telephone, or mail.
If you are located in the UK, you may contact our representative at:
DataRep
107-111 Fleet Street
London, EC4A 2AB, United Kingdom
(Please note that any communications must be addressed to DataRep and not Olaplex.)
If you are located in Italy, you may contact our representative at:
DataRep
Viale Giorgio Ribotta 11
Piano 1
Rome, Lazio, 00144, Italy
(Please note that any communications must be addressed to DataRep and not Olaplex.)
If you are located in Spain, you may contact our representative at:
DataRep
Calle de Manzanares 4
Madrid, 28005, Spain
(Please note that any communications must be addressed to DataRep and not Olaplex.)
Changes to This Policy
We may revise this privacy notice from time to time. We will notify you of material
changes by posting a notice of the update on the Olaplex website.
Last updated and effective date: 19November 2021
This privacy notice describes how Olaplex, Inc. (“Olaplex”, “we”, “us” or “our”) collects, uses, shares, and
protects personal information. It also tells you about the rights and choices you have with respect to your
personal information, and how you can reach us to get answers to your questions. You can click on the following
links to go directly to the corresponding sections of this privacy notice.
What Our Privacy Notice Covers
This privacy notice covers the “personal information” that Olaplex obtains about you in various contexts, both online
and offline, including when you visit our websites (“Sites”), download and use our mobile applications (“Apps”),
communicate with us, or participate in any of our programs or events. This Privacy Notice does not cover Olaplex’s
processing of personal information relating to job applicants, employees or other staff members. Our Job Applicant
Privacy Notice can be accessed here. Our Sites may include links to
third party websites and/or applications. Please note that we have no control over the privacy practices of websites
or applications that we do not own, and we encourage you to review the privacy notices of these third party
websites.
What We Collect
We obtain information about you from a variety of sources depending on our relationship with you. The following are
examples of the types of personal information that we collect:
| Activity | Examples of Personal Information Collected |
| Account Registration | When you create an account with us or join our loyalty program, we collect your name, e-mail address,
login details and location. You can choose to save certain information in your account to use for future purchases, such as your
shipping addresses. |
| Quiz | When you fill out a quiz on the Sites, such as our Hair Diagnostic Quiz, we will collect information
such as your hair concerns, hair texture, and hair damage. This may include some general health and
wellness related information. |
| Newsletter | When you choose to receive our newsletter, we collect your e-mail address. |
| Communications With Us | When you communicate with us, including contacting us for support, to provide feedback or comments,
to participate in a survey, or to make a request or other inquiry, we will collect your name and
contact information (such as e-mail address or phone number), as well as any other information that
you choose to provide to us. In some cases, we record customer service calls for quality assurance.. |
| Posting in Public Forums | If you choose to submit or post information, reviews or photos in a public space on our Sites, or on
our social media pages, such as creating a public profile, rating our products, submitting content
as part of Olaplex’s online community, or leaving a testimonial about an Olaplex influencer, we
collect the information you share. |
| Promotional Communications | When you sign up to receive promotional communications from us, such as e-mail communications, mobile
messages (including text and/or push notifications), and postal mailings, we collect your contact
information. We may also collect certain information about how you interact with the e-mails and
promotional messages we send you. |
| Refer a Friend | When you sign up to our Refer a Friend program, we collect your name and email address, as well as
the email address of any friend you choose to refer. |
| Purchasing Online | When you place an order for a product or service on our Sites, we collect your name, shipping
address, payment information, and billing address. |
| Sweepstakes, Contests, and Promotions | When you participate in a sweepstakes, contest, or other similar campaign or promotion, we collect
your name, contact information, and in some cases limited demographic information and content
generated by participants. Some campaigns and promotions have a social networking component where
you can choose to submit additional information such as social media profiles and handles,
photographs, and other content. |
| Professional Information | If you register for a professional account on the Sites, in addition to your name and contact
details, we will collect your license number or student identification number, your license
expiration date, whether or not you are a salon owner and your salon details, and the details
required to verify that you are a professional (such as a copy of a business card, professional
website link, photo of professional certification, or professional distributor store and location).
If you choose to become a certified Olaplex stylist, we will collect information regarding your
enrollment in our Certification course, your responses in each of our Certification quizzes and
whether or not you receive an Olaplex Certificate. |
In addition to the personal information we collect from you directly, we may also obtain information about you from
other sources, including third parties, business partners (e.g., salon owners or distributors), our corporate
affiliates (i.e., other entities in the Olaplex group), social networks, vendors that provide services on our
behalf, or publicly available sources. For example, if you have given Olaplex permission to store your credit card
information and your credit card issuer provides an account updater service, we may receive updated credit card
information (including credit card number and expiration date) from the credit card issuer.
Information we collect automatically
When you visit our Sites, we may obtain certain information by automated means, such as through cookies, web beacons,
web server logs and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or
other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in
the browser. A “web beacon,” also known as an internet tag, pixel tag or clear GIF, links web pages to web servers
and cookies and may be used to transmit information collected through cookies back to a web server. The information
we collect in this manner may include your device IP address, unique device identifier, web browser characteristics,
device characteristics, operating system, language preferences, referring URLs, media access control, clickstream
data, and dates and times of website visits.
When you use our Apps, we also may collect certain information by automated means, such as through device logs,
server logs and other technologies. The information we collect in this manner may include the device type used, the
mobile operating system, device identifiers and similar unique identifiers, device settings and configurations, IP
addresses, battery and signal strength, usage statistics, referring emails and web addresses, dates and times of
usage, actions taken on the App, and other information regarding use of the App.
We may use these automated technologies on our Sites and Apps to collect information about your equipment, browsing
actions, and usage patterns. These technologies help us (1) remember your information so you do not have to re-enter
it; (2) track and understand how you use and interact with our Sites and Apps; (3) tailor the Sites and Apps around
your preferences; (4) measure the usability of our Sites and Apps and the effectiveness of our communications; and
(5) otherwise manage and enhance our products and services, and help ensure they are working properly.
Your browser may tell you how to be notified about certain types of automated collection technologies and how to
restrict or disable them. Please note, however, that without these technologies, you may not be able to use all of
the features of our Sites and Apps. For mobile devices, you can manage how your device and browser share certain
device data by adjusting the privacy and security settings on your mobile device.
You can learn more about our use of cookies and how you can control your cookie settings
by visiting our Cookie Notice
How We Use Your Personal Information
We use personal information when required in order for us to perform our contract with you, or take steps
to form a contract with you, such as to:
-
provide our products and services;
- fulfill your requests, such as to provide you with products and services or to process returns; and
- communicate with you about your orders, subscriptions.
We also use your information in order to pursue our legitimate interests in offering you the best service
and customer experience possible, securing our website and customers, and running our business efficiently. For
example we process your information to:
- assess your hair needs and send you content that is useful in your hair journey, including product
recommendations;
- maintain your account, including offering functionalities such as easy checkout and the ability to save
user preferences and transaction history;
- provide our Refer a Friend program and other loyalty schemes or programs;
- respond to and/or follow-up on your issues or feedback, and provide information in response to your
requests and inquiries;
- identify you when you visit our Sites and Apps;
- conduct research and analytics, including improving our services and product offerings;
- understand your opinions and provide a forum for discussion, questions, posting of photos and reviews, and
sharing of experiences;
- provide and maintain the functionality of our Sites and Apps, including identifying and repairing errors
or problems;
- detect security incidents, and investigate, prevent, or take action regarding possible malicious,
deceptive, fraudulent, or illegal activity, including attempts to manipulate or violate our policies,
procedures, and terms and conditions;
- support core business functions, including maintaining records related to business process management and
loss and fraud prevention, and collect amounts owing to us; and
- establish or exercise our legal rights, and defend ourselves against legal claims.
We also use your information so that we can send marketing and advertising communications and other
promotional materials such as trend alerts, promotions, sweepstakes, contests, new product launches, and event
invitations, and understand how you interact with our communications with you.
If you are an individual located in the European
Union or United Kingdom, we will not send you marketing and advertising material without your prior consent,
unless otherwise permitted to do so by applicable law. In addition, we will only use general health and
wellness information that we collect for the purposes of recommending products and treatments, when we have
your consent to do so, or are otherwise permitted to do so by applicable law.
Finally, we use your information when necessary in order to comply with and enforce
applicable legal requirements, relevant industry standards and Olaplex policies, including our Terms & Conditions.
We also may use the information we collect in other ways for which we provide specific notice at the time
of collection.
Typically, we retain your personal information for the period necessary to fulfill the purposes outlined
in this privacy notice, unless a longer retention period is required or permitted by law.
Third-Party Analytics Services
We use third-party analytics services on our Sites and Apps, such as
Google Analytics and Shopify Reports. The information we obtain through the Sites and Apps may be disclosed to
or collected directly by these services.
You can learn more about the analytics services we use on our Sites and Apps by visiting our Cookie Notice.
Interest-Based Advertising
On our Sites and Apps, we may obtain information about your online activities to provide you with
advertising about products and services that may be tailored to your interests. This section of our privacy notice
provides details and explains how you can exercise certain choices.
You may see our ads on other websites because we use third-party ad services. Through these ad services,
we can target our messaging to users considering demographic data, users’ inferred interests and browsing context.
These services track your online activities over time and across multiple websites and apps by collecting
information through automated means, including through the use of cookies, web server logs, web beacons and other
similar technologies. The ad services use this information to show you ads that may be tailored to your individual
interests. The information these ad services may collect includes data about your visits to websites that serve
Olaplex advertisements, such as the pages or ads you view and the actions you take on the websites or apps. This
data collection takes place both on our Sites and Apps and on third-party websites and apps that participate in
these ad services. This process also helps us track the effectiveness of our marketing efforts.
The Sites and Apps are not designed to respond to “do not track” signals from browsers.
To learn how to opt out of interest-based advertising, please visit www.youronlinechoices.com for more information.
How We Share Your Personal Information
In addition to the specific situations discussed elsewhere in this privacy notice, we disclose personal
information in the following circumstances:
We may share personal information with our corporate affiliates within the Olaplex group. We also share
personal information with our professional advisors, such as our lawyers and accountants.
We share certain personal information with third parties that perform services to support our core
business functions, Sites and Apps, and internal operations (e.g., hosting and securing our Sites, providing web
support to our Sites, processing and fulfilling orders, delivering packages, complying with your request for the
shipment of products to or the provision of services by a third party intermediary, sending postal mail and e-mails,
analyzing customer data, providing marketing assistance, processing credit card and debit card payments,
investigating fraudulent activity, conducting customer surveys, and providing customer service).
Some of our Sites have features such as plugins, widgets, or other tools made available by third parties
that may result in information being collected or shared between us and the third party. For example, if you use
Facebook’s “Like” feature, Facebook may register the fact that you “liked” a product and may post that information
on Facebook. Their use of your information is not governed by this privacy notice.
We may disclose personal information in response to subpoenas, warrants, court orders, government
inquiries or investigations, or to comply with relevant laws and regulations. We may also disclose information to
establish, exercise, or protect the rights of our company, employees, agents, and affiliates; to defend against a
legal claim; to protect the safety and security of our visitors; to detect and protect against fraud; and to take
action regarding possible illegal activities or violations of our policies.
We may share personal information with another company that buys some, or all, of the assets or shares of
Olaplex, and that company may use and disclose personal information for purposes similar to what is described in
this notice. Olaplex may also share personal information with prospective purchasers to evaluate the proposed
transaction.
We may ask if you would like us to share your information with other third parties who are not described
elsewhere in this privacy notice.
How We Protect Your Personal Information
We maintain administrative, technical and physical safeguards designed to protect the personal information
you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure or use.
Children’s Privacy
Our Sites and Apps are designed for a general audience and are not directed to children. In connection
with the Sites and Apps, we do not knowingly solicit or collect personal information from children under the age of
16 without parental consent. If we learn that we have collected personal information from a child under age 16
without parental consent, we will either seek parental consent or promptly delete that information. If you believe
that a child under age 16 may have provided us with personal information without parental consent, please contact us
as specified in the Communicating With Us section of this privacy notice.
Your Choices
You have the following choices regarding your personal information:
| Your Options | What you need to do |
| Accessing Your Personal Information | You may request access to your personal information by filling out this form here. To the extent required by law, upon request, we will
grant you access to the personal information we have about you. |
| Updating Your Information | If you have created an account, you can update your name, e-mail address, security questions, and
other preferences by logging into your account and clicking on the “My Account” page. You may
also contact us to update your information by filling out this form here. If you have given Olaplex permission to store your credit
card information and you don’t want merchants like Olaplex to receive your updated credit card
information through your credit card issuer’s account updater service, please contact your card
issuer. |
| Deleting of Your Personal Information | You may, however, request that we delete your personal information by filling out this form here. If required by law, we will grant a request to delete
information. Please note that in some cases we may be required to retain your personal
information to comply with our legal obligations, resolve disputes, enforce our agreements,
protect against fraudulent, deceptive, or illegal activity, or for another one of our business
purposes. |
If you are located in the United Kingdom or European Union and are
unsatisfied with our processing practices or our response to your request, you may lodge a complaint with the data
protection regulator in your jurisdiction.
Transfer of Information to Other Countries
Olaplex is located in the United States and our service providers may be located in the United States or other
countries. As a result, your personal information may be processed outside of the UK and EU, in a jurisdiction that
does not provide adequate protection for personal information and without any other appropriate safeguards in place
(such as standard contractual clauses). We transfer your personal information outside the UK and EU in order to
perform our contract with you or to take steps requested by you in order to enter into a contract. For example, we
may transfer your personal information to the United States (or another location) for the purposes of creating your
account or providing our services. In certain circumstances, we may be required to transfer your personal
information outside the UK and EU to establish if Olaplex has a legal claim, to make a legal claim or to defend a
legal claim.
In limited circumstances, we may also rely on your explicit consent to transfer personal information outside the UK
and EU. We will inform you of the purposes for which we require your personal information, as well as other
supplementary information, at the point at which we obtain your personal information.
Communicating With Us
If you have any questions about our privacy or security practices, you can contact Olaplex:
Olaplex, Inc.
1187 Coast Village Road #1-520
Santa Barbara, CA
Data Privacy Officer
[email protected]
If we need, or are required, to contact you concerning any event that involves your personal information we may
do so by e-mail, telephone, or mail.
If you are located in the UK, you may contact our representative at:
DataRep
107-111 Fleet Street
London, EC4A 2AB, United Kingdom
(Please note that any communications must be addressed to DataRep and not Olaplex.)
If you are located in Italy, you may contact our representative at:
DataRep
Viale Giorgio Ribotta 11
Piano 1
Rome, Lazio, 00144, Italy
(Please note that any communications must be addressed to DataRep and not Olaplex.)
If you are located in Spain, you may contact our representative at:
DataRep
Calle de Manzanares 4
Madrid, 28005, Spain
(Please note that any communications must be addressed to DataRep and not Olaplex.)
Changes to This Policy
We may revise this privacy notice from time to time. We will notify you of material
changes by posting a notice of the update on the Olaplex website.
